GUAYOYO
SYNOPSIS: Guayoyo is a premium Venezuelan coffee brand inspired by the cultural ritual of sharing coffee. The project focused on developing a brand identity that reflects warmth, authenticity, and the richness of Venezuela’s coffee heritage while maintaining a contemporary and approachable visual system.
Project Focus: Design a cohesive brand identity for a Venezuelan coffee brand, creating a flexible visual system that works across packaging and marketing.
SCOPE OF SERVICES
Brand Development
Creative Direction
Strategy
Illustrations
Package Design
THE BRAND
cultural roots
The logo combines a playful lines with a modern reinterpretation of an Indigenous Venezuelan icon, “the Face of the Caribbean.” Inspired by the region’s heritage, this design captures the brand’s fun, inviting personality while honoring its cultural roots, making it both meaningful and central to the brand’s identity. It remains one of the brand’s most valuable assets..
